SO FAR WEST IT’S EAST SEASONAL BRANDING

I created these seasonal brand guides from start to finish, developing every asset, graphic treatment, illustrations, photography, and visual element within the deck.With teams working across multiple disciplines, the goal was to create one cohesive seasonal brand bible that clearly communicated the creative vision and gave everyone a shared direction to follow. From visual language and graphic treatments to photography, typography, color, and overall storytelling, the guide became the foundation for how the season showed up across every touchpoint. It helped keep a broad team aligned while maintaining consistency from the initial concept through final execution.